A lightning-fast website for a reputable cybersec company in Ukraine
A cybersecurity services company Berezha Security Group rebranded as BSG in 2020. So they needed to improve their website, but redesign was only part of the story. The ultimate goal was to make the website fast and SEO-friendly, keeping its Google PageSpeed Insights scores in the green 90-100 range, what's impossible using a WordPress-like CMS approach. A static website with perfect usability, external CMS and one-click deployment functionality, and revision control successfully represents the BSG brand now.
Industry:
Cybersecurity
Region:
Ukraine
Client since:
2021
Berezha Security Group is a cybersecurity services company focused on application security, penetration testing, and data security consulting. Since 2014, the company has delivered 200+ projects for over 100 clients worldwide. Its customers come from a range of business sectors, including software engineering, fintech, retail, healthcare, media, gaming, legal and advisory, and others.
GORGEOUS 95+
Google PageSpeed for desktop and mobile
VERSION CONTROL
helps the admin to roll back to any previous version of the website
Services and expertise
Challenge
In 2020, Berezha Security Group rebranded as BSG. The next logical step was redesigning the brand book and the corporate website. But redesign was only part of the story. The ultimate goal was to make the website fast and SEO-friendly, keeping its Google PageSpeed Insights scores in the green 90-100 range. The upgrade was expected to be gradual, with the original URL kept intact to maintain ranking on Google.
Certain functions were to stay, too. For example, the website administrator reserved the right to change content without the programmer's or layout designer's help – just like with the previous, WordPress-powered website.
Developing a tool for pre-qualifying leads came as an extra task.
Andriy Varusha
COO and co-founder
“
With Implex's help, we were able to achieve the proper look and feel for our website, with the required metrics for the response time and page loading time. I think the engagement of the management, who are the co-founders at the same time and who are focused on problem-solving, is definitely a positive differentiator of Implex.
Solution
Design
Our UI/UX specialist collaborated with BSG's marketing director to create a new design fully matching the updated brand book and the client's expectations. An Implex engineer developed a sophisticated dynamic wizard form to pre-qualify leads and integrated it into a static website. The company's blog was kept as a separate WordPress website. It was only redesigned to fit the new brand book.
The tools and technologies we used were:
Results
- A brand-new design comes with perfect usability and successfully represents the BSG brand.
- The website scores a gorgeous 95-100 on Google PageSpeed Insights for desktop and mobile.
- Modular code lets the website admin reuse the existing elements to create new pages.
- An updated deployment scheme empowers the admin to make changes, deploy them in the test environment in one click, run tests, and send them to the production environment – again in just one click.
- If an error pops up, the admin can easily roll back to any of the previous website versions.
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