Building a Scalable Front-End Architecture for a High-Growth Trading Platform
We re-engineered the front-end (FE) architecture and authentication system, making the platform of a leading solutions provider for active options traders more scalable and user-friendly while enabling the seamless display of complex option data. These enhancements boosted customer acquisition, increased mobile engagement, and opened new revenue streams through API sales and feature expansion.
Industry:
Trading
Region:
USA
Client since:
2023
Volland is a trusted partner for active options traders who rely on precision and insight to stay ahead of the market. The platform leverages real-time data on option dealer positioning and market dynamics, providing a deep understanding of liquidity shifts and trading pressures. With coverage spanning over 200 equities, ETFs, and indexes, Volland equips investors with the foresight to anticipate market moves and act with confidence.
IMPROVED SCALABILITY
Redesigned authentication system to efficiently handle more simultaneous users.
ENHANCED UI/UX
Web and mobile redesign driving higher user engagement and increased subscriptions.
DIVERSIFIED BUSINESS MODEL
Introduction of API sales and development of a learning management system (LMS) for user onboarding.
Services and expertise
Challenge
The client faced challenges in scaling their platform to support future growth, efficiently managing simultaneous users, and delivering a seamless mobile-friendly experience. In fact, the platform encountered several architectural and usability issues that limited scalability and growth potential:
- Obsolete Front-End Code: Outdated and unscalable FE architecture prevented rapid development and slowed down new feature releases.
- Inefficient Authentication & Subscription Management: The existing architecture struggled to support increasing user demand and led to high requests to the payment system, impacting performance.
- No Mobile-Friendly UI: The lack of a responsive interface discouraged mobile users, leading to low mobile engagement and missed growth opportunities.
Jason DeLorenzo
Founder, Ad Deum Funds, LLC
“
They have outstanding customer service and technical knowledge. They also take initiative to suggest new products and capabilities. Thanks to Implex, bug resolutions and revenue have improved. I appreciate their close attention to the project, initiative, and good communication through virtual meetings and email. I feel in great hands with Implex.
Solution
Our team undertook a series of transformative improvements to address these challenges and unlock new business potential:
1. Front-End Re-engineering for Faster Feature Releases
The main focus was on introducing a thoughtfully designed widget architecture that enables effortless feature extensions and faster releases. We rebuilt the FE architecture to remove obsolete code and optimize the system for quicker feature development. This made the platform more scalable and responsive to future business needs.
2. Authentication and Subscription Architecture Overhaul
We restructured the authentication system to reduce the load on the payment infrastructure, allowing the platform to support more simultaneous users efficiently and improve subscription management.
3. Complete Redesign of UI/UX with Mobile Optimization
A full UI/UX overhaul improved the customer experience on both web and mobile platforms:
- Mobile Growth: Mobile visitors increased from 10% to 30% of total users.
- Improved Web UX: The enhanced user interface contributed to a 20% increase in subscriptions.
4. Expanded Business Model with API Sales
We enabled the sale of APIs as standalone products, unlocking new revenue streams and expanding the platform’s business potential.
5. Introduction of a Learning Management System (LMS)
We developed a custom LMS to onboard and engage new users. The LMS provides educational resources, helping users familiarize themselves with the platform and become long-term subscribers.
6. Live updates depending on subscription level
Our team developed a system that allows users to get data as frequently as the rule specifies for each subscription level.
7. Improved security for Data API
As we were experiencing attempts to access the API without using our UI, we created an extra layer of security to prevent such actions and we created a separate API for API access.
The tools and technologies we used were:
Results
The comprehensive platform transformation resulted in significant business improvements:
- Faster Feature Deployment: Re-engineering the front-end enabled quicker releases, improving responsiveness to market needs.
- Widget architecture: Fast way to introduce new widgets in the system.
- Live Updates: Make sure the user gets new data periodically, depending on their subscription level.
- Enhanced User Capacity: The authentication overhaul supported more simultaneous users and reduced strain on the payment system.
- Increased Mobile Engagement: The share of mobile users increased from 10% to 30%, expanding the platform’s audience.
- Growth in Subscriptions: Improved web UX led to a 20% increase in subscribers.
- New Revenue Streams: Selling APIs separately introduced an additional source of income.
- Better Onboarding: The LMS facilitated smoother user onboarding and engagement, contributing to long-term growth.
More Case Studies
We take great pride in the work we do and the values we uphold. Here are some of our best case studies
Telemetry service for data-driven decisions & product growth
Implementation of the new Telemetry service, which should have a significant impact on Percona's business decision process. By collecting data on how the company’s product and services were being used by clients, Percona is able to identify and prioritize new features based on user needs and improve the product development flow. This lightweight, scalable service was implemented with high quality, allowing the company to meet its product release schedule and manage its software more efficiently.
View Case Study
Bid farewell to blocks, restrictions, and CAPTCHAs
Implex built a custom software to scrape data from the internet to support client’s marketing efforts. Web scraping is a technique used to extract data from websites. However, some websites are well-protected and can make scraping more difficult. This case study will present the solution we've developed to overcome common problems that can be encountered while scraping more demanding websites. These issues include protection against scraping from IPs of public clouds and VPNs, the requirement of a CAPTCHA, rate limiting per IP address, and region-specific restrictions.
View Case Study
Flutter Edtech App for primary school students
A cross-platform mobile application that helps to learn the Ukrainian language to kids whose native language is Hungarian or Romanian. Developed for schoolchildren, it is simple, logical, concise, and at the same time, attractive and low resource-consuming to work fast, even on old mobile devices. The app has been created in partnership with a digital agency, "Friends of Brands", for the program of cooperation between Ukraine, Finland, and the EU aims to support the reform of the New Ukrainian School (NUSch).
View Case Study
(R)evolution of the high-load visual art web encyclopedia
The aim of the project was to make art accessible to anyone, anywhere. Today, WikiArt features over 250,000 artworks by 5,000 artists, localized to 8 languages. These artworks are displayed in museums, universities and town halls of more than 100 countries, yet most of it is not on public view. The client claims that they are planning to cover the entire art history of the Earth, from cave artworks to modern private collections.
View Case Study
Turning unusual vision into a novel map-based web product
CyberQuantic's web application transforms a mind map with cases into an innovative map-based website with intuitive navigation. Mental maps are the primary content and navigation method with an easy-to-read visualization. The web app is integrated with CyberQuantic's knowledge base and maintains a high level of website performance. The site includes data on 600+ AI firms in Europe and 200+ open APIs, and excellent Google PageSpeed Insights ratings.
View Case Study
Admit.me: trustful cooperation in education domain
Admit.me is a free virtual admissions coach that offers step-by-step guides through the admissions process of the best schools. The developed solution allows for generating personalized admissions programs based on the applicant's background and goals. Admit.me provides tools and lessons designed to optimize the applicant's admissions chances by framing the applicant's thinking and informing critical admissions decisions.
View Case Study
Rapid MVP for the on-line mobile and web car auction
A B2B startup for car dealers who sell used vehicles across the USA via the marketplace. The developed application has a whole range of functions to support the workflows of car dealers and inspectors, like auctions workflow, live and proxy bidding, post-auction counter offering, and deal closing. The solution is integrated with different APIs to gather information about vehicles, helping dealers make the right decisions at auctions
View Case Study
Lightning-fast website for a reputable cybersec company
A cybersecurity services company Berezha Security Group rebranded as BSG in 2020. So they needed to improve their website, but redesign was only part of the story. The ultimate goal was to make the website fast and SEO-friendly, keeping its Google PageSpeed Insights scores in the green 90-100 range, what's impossible using a WordPress-like CMS approach. A static website with perfect usability, external CMS and one-click deployment functionality, and revision control successfully represents the BSG brand now.
View Case Study
Every journey starts from the first step
Leave your contact details, and we will reach you within 24 hours