Web & Mob Development

Visual art web encyclopedia

Project

WikiArt.org is an online visual art encyclopedia users can edit. It can boast of more than 120 thousand artworks, up to 2.5 million visits, and about 10 million page views a month.

The encyclopedia operates in seven languages and follows the wiki principle. This means that users can instantly add and edit posts while moderators keep an eye on the changes.

The American Library Association named the project one of the 15 best free reference websites.


Industry: Art
Location: International.

Challenge

The web portal required new functions and increasing performance long before our team started working on WikiArt. The existing engine just didn't allow expanding.

The WikiArt team also had numerous ideas and improvements waiting to be implemented. And on top of that, the portal was in desperate need of design renovation.

Solution

Our cooperation lasted for several years and consisted of two active development phases with a stabilization and maintenance period in between.
Phase 1

In the first phase, we showed our extensive experience in application re-engineering by enhancing and re-designing the web portal's engine.

During this stage, we:
  • Implemented new features that prolong the customer journey, including user interaction functionality and advanced search.
  • Completely re-designed the UX/UI with attention to the user experience on both mobile devices (smartphones, tablets) and large screens.
  • Improved performance through changing the architecture and migrating to the NoSQL database.
Phase 2

The second stage started after a new owner purchased the project and brought many new ideas as well as SEO requirements.

During this stage, we:
  • Implemented new functions, including the video section.
  • Expanded the functionality of tags, and tagged 120,000+ artworks using Google AI.
  • Extended the localization to seven languages by adding Chinese.
  • Put extra effort into SEO optimization, which resulted in doubling monthly visits.

The tools and technologies we used were:

C# ASP .Net back-end
AngularJS front-end
MongoDB replica set
Microsoft SQL server
Amazon Web Services Cloud

Results

Throughout the years of our cooperation, we helped WikiArt become a powerful, modern, best-in-class portal.

The achievements we're most proud of are:
  • Engine performance growth by 30%.
  • Increase of monthly visits from 1.1 to 2.3 million.
  • WikiArt is on the first page of Google search results for art-related queries.

Today, WikiArt is well-known worldwide and recognized as one of the most popular sources of information about art. And we were happy to help it succeed.